- Daniel Meursing is the Director General of Staff Premier, a luxurious LA personnel company in LA.
- He worked as a server and began his company by living wildly in his mother’s house on the outskirts.
- Meursing had to learn to be honest with himself as CEO to raise his income and scale business.
This essay so strong-based on a conversation with Daniel Meursing, CEO of Premier staff. Below is edited for length and clarity.
I moved to New York and signed with New York Model Management in 2015. I was 19 and worked for a hotel company as a “server model”. The salary was $ 27 an hour, and it was a good side concert. I was also a brand ambassador to a staff company of a friend working at pop-up event.
In 2019, I moved back to LA, to live with my mother on the outskirts. I had received my license as a mortgage lender and was working in a credit company.
Times were league, so I also received concerts working for a LA staff company.
A guest at a celebration in which I was working in La approached me and asked me if he could staff some of his art holidays every month. He would be impressed by my work by managing high profile guests at the holiday. I had some experience in events management, so they agreed.
Within weeks of meeting this client, I had my first party staff. I was nervous and I didn’t know what I was doing. I had to learn how to submit bills and choose a business name, prime staff.
Finding staff for these early events was difficult, and I would often ask friends to help the last minute. I have never been sure that the staff would appear in time or in the right uniform. At first, I directed every event in the country.
The parties went well because I would stroll through space like a crazy one, making sure everything was perfect.
I did about $ 22,000 in 2019 from managing my events and working for other personnel companies, re -investing those salaries again in my business.
I was also fired from my mortgage borrowing work that year. My heart was not really in mortgage borrowing and I was excited about my new opportunity. It felt like a sign.
I was eating mcDonalds every day to keep low costs
I was living out of credit cards and thus stalled together $ 4,000 to buy the “Premierstaff.com” online domain. I spent six months building the website and creating the brand. I ate $ 5 food at McDonalds and invested everything in business again.
I started the prime minister staff in October 2019. I was young enough to cope with the risk of starting a business and I was lucky to live with my mother.
One of the main things that helped me get a second customer was optimizing my website to rank Google and create a Google business list. So did the following month, my second client, L’Amur Events. They produced weddings in Beverly Hills and hired me as one of their coordinators in the country.
People began to call to book events from my Google list. When I started reserving some events a day, I knew I had to hire reliable people to lead them. I built an internal leadership training program to teach my leaders how to keep customers happy.
We provided luxury staff and helped coordinate the spaces of events, schedules and time. From October 2019 to February 2020, I was collecting strong momentum and my income was growing.
Covid closed our income to zero
There was no work during 2020. It was discouraging. I got a job as a mortgage lender again. The interest rates were itchy, and the lending business was flourishing.
In 2021, my business was still closed. But I received a call from a client looking to hire 50 people within a week for a wedding. They must have found my Internet or Google list.
I said yes, hoping I can understand it. Other staff agencies were closed or were scared of Covid.
I contacted managers to other agencies and asked them to help me. I realized that if I had good leadership, I could fill the rest with less experienced staff. After that event, I went back to business.
This client ended up being a great wedding manufacturer and loved our service. She gave us references and would repeat the business. In 2021, I expanded very quickly because I told everyone and grabbed a lot of business quickly.
We made about $ 250,000 in revenue in 2021, even though it was half a year of trading. We worked on the 18th holiday of Kid Laroi’s birthday, the week his song with Justin Bieber became no. 1 in the tables. They performed a performance with Pirotechnics at the event.
Employment of my first full -time employee was a major factor in our ability to scale. I employed a new, fast influential micro. She was of course good at finding people to help me the last minute and to handle communications back and forth. I think the scary part for entrepreneurs is hiring the first employee, but it has a huge impact on business.
In 2022 and 2023, we brought revenue about $ 950,000. We focused on the construction of infrastructure and internal systems and brought in revenue just over $ 1 million last year.
You should be honest with yourself as CEO
If you want to be a CEO and lead, you have to recreate yourself and be willing to learn. You need to have uncomfortable conversations with yourself about anything that can hold you back. I’m a single owner. I have no partners, investors or official business education. My business is only proof and wrong.
There was a point where I hit a lid on my growth. The company was going well, but I was not hitting the predictions I predicted. I could have blamed my economy and team or make excuses. But being honest with myself, I was getting things I liked within the business that were not helping to move forward.
As CEO, I have to provide company growth. So, I reorigated my focus where I needed the most. Since I have done so, we have closed much greater agreements. In 2025, I hired a sales and marketing team and we brought $ 250,000 in revenue by mid -February.